X3M Ideas Flags Off X3M Tech, Empowers Next Generation With Tech Skills|Blissful Affairs Online
…Partners Instincthub, To Reward Best Students
Some of the beneficiaries of X3M Tech with Steve Babaeko, GCEO/CCO, X3M Ideas Group.
In furtherance of its corporate social responsibility and in commitment to the corporate philanthropic gesture it has maintained over the course of 12 years, foremost African creative powerhouse, X3M Ideas has flagged of X3M Tech, an initiative designed to equip the next generation of Nigerians with cutting-edge technological skills.
The creative powerhouse flagged off landmark initiative for empowering young minds with the essential tools and knowledge required to thrive in the rapidly evolving digital landscape today at the Muritala Ajadi Animashaun Community Senior Grammar School in Surulere, Lagos.
Not less than 60 students of the school will be beneficiaries of the scheme, with X3M Ideas announcing that the 10 best-performing students in this year’s X3M Tech training programme will be rewarded with state-of-the-art laptops equipped with software and programs designed to facilitate their continued learning and skill development.
Addressing students, teachers and other stakeholders, Steve Babaeko, Group Chief Executive Officer and Chief Creative Officer of X3M Ideas, spoke on the significance of the initiative, describing it as a milestone in the company’s commitment and dedication to empowering the youth of Lagos State. “This project holds a special place in our hearts, as it continues our long-standing tradition of educational interventions, which we have proudly undertaken in partnership with the Lagos State Government for over 12 years,” he remarked.
Underscoring the overarching objective of the X3M Tech program, Babaeko stated, “Our goal is to equip the next generation with vital technological skills that will enable them to thrive in our rapidly evolving digital world. We firmly believe that by investing in the education and technological empowerment of our youth, we are not only shaping the future of our community but also contributing to the broader progress of our nation,” he said.
Expressing his profound gratitude to the Lagos State Government, Babaeko who is also the President of the Advertising Agencies Association of Nigeria (AAAN) extended his appreciation to Mr. Babajide Sanwo-Olu for his visionary education policies that have paved the way for initiatives like X3M Tech. “Governor Sanwo-Olu’s unwavering commitment to creating a future-forward educational landscape in Lagos is truly commendable,” he affirmed.
He also acknowledged the instrumental role played by the Honourable Femi Gbajabiamila, the Chief of Staff to the President, in the construction of the facility where the launch took place. “Honourable Gbajabiamila’s dedication to improving educational infrastructure is a testament to his unwavering support for our youth,” he stated.
Emphasizing the core values that underpin X3M Ideas, He added, “At X3M Ideas, we have always believed in the transformative power of education. With X3M Tech, we aim to provide students with the skills and knowledge they need to succeed in the digital age. This initiative is not merely about learning technology; it’s about fostering innovation, creativity, and critical thinking—skills that are essential for the leaders of tomorrow.”
To ensure the successful implementation of the programme, X3M Ideas entered a strategic partnership with Instincthub, a premier platform for learning and skill development. Addressing the gathering, Noah Olatoye, the Team Lead for Instincthub, shed light on the collaborative efforts between the two organizations. “With this partnership, our aim is to ensure an effective transfer of skills. We understand that the students are eager to learn, and we possess the technical expertise to facilitate this knowledge transfer.”
Olatoye elaborated on the comprehensive approach adopted by the programme: “We are committed to imparting our skills in a manner that is not overly complex for the students while seamlessly integrating with their existing curriculum. The goal is to ensure that their academic performance remains uncompromised, even as they acquire new technological proficiencies.”
The X3M Tech initiative will focus on three critical aspects of technology: effective writing, web development, and product design. Olatoye explained, “These three elements form the foundation of any successful product. By optimizing the students’ understanding of how these components interrelate, we can empower them to create tangible, real-world solutions for themselves or for businesses.”


Expressing his profound gratitude for the laudable initiative undertaken by X3M Ideas, Michael Ladejebi, the Principal of the Muritala Ajadi Animashaun Community Senior Grammar School, commended the creative powerhouse for its timely intervention. “This initiative is a much-needed intervention, considering the paramount importance of technological skills in shaping the future,” he stated.
Addressing the beneficiaries of the X3M Tech program, Ladejebi urged them to seize this invaluable opportunity with steadfast determination and commitment to learning.
X3M Ideas is consistent in its social intervention which it started in 2013. In 2013, the agency built a block of six classrooms for the Lagos State’s Opebi Junior Secondary School; provided computers and other ICT equipment to two government schools in 2014; in 2015, refurbished and provided two modern toilet facilities to the Lagos State home for boys (reformation centre). In 2016, it was the turn of Ikeja Senior Secondary School to benefit from the agency’s milk of humanity through the provision and equipment of a befitting library for the use of the school while in 2017, X3M Ideas made a daring move as it moved out of Lagos to lend a hand to the Chibok Girls Secondary School as it provided the much-needed chairs and tables for easy learning and teaching in the school that has come under national global attention. It will go on for each intervening year to locate areas of need in society and work towards filling these needs.
