Access Bank Unveils ‘DettyFusion’, a One-Stop Platform for Nigeria’s December Festivities | Blissful Affairs Online
Access Bank Plc is set to launch a new digital platform, “DettyFusion,” designed to streamline how Nigerians at home and abroad discover and enjoy entertainment events during the festive season.
The bank announced that the platform will serve as a central hub for all December-related activities, offering users a seamless way to find concerts, nightlife events, cultural shows, and exclusive holiday experiences.
Billed as the first of its kind in Nigeria,
DettyFusion aims to reshape how consumers connect with the country’s bustling end-of-year entertainment ecosystem.
According to the bank, users will be able to browse event calendars, purchase tickets, access discounts, and participate in curated activities — all within a single interface.
Access Bank said the new platform was built to support the needs of a digitally savvy population increasingly reliant on mobile solutions for lifestyle planning.
Speaking on the launch, Ishmael Nwokocha, Head of Mobility at Access Bank, said December remains a period many Nigerians anticipate for leisure, reunion, and entertainment.
He explained that the bank recognized the challenge people face navigating multiple platforms, fragmented information, and unsafe payment channels during the festive rush.
“The launch of DettyFusion creates one gateway that makes it easier, safer, and more convenient for customers to enjoy the thrills of Detty December,” Nwokocha said.
He added that the innovation aligns with the bank’s strategy to go beyond traditional banking by developing lifestyle-focused digital solutions.
Access Bank described the platform as a tool that consolidates entertainment, planning, and payment into one environment, ensuring users avoid fraud, mix-ups, and time-consuming searches.
DettyFusion will also spotlight local event organisers, giving them increased visibility and a more organised framework to connect with audiences.
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The bank noted that the initiative further strengthens its relationship with Nigeria’s creative industry, a sector that draws millions of participants and generates significant economic activity every December.
With Lagos, Abuja, Port Harcourt and other cities preparing for a packed holiday lineup, Access Bank believes the platform will enhance customer safety and convenience.
The bank said it expects DettyFusion to become a reference point for festive planning, especially for Nigerians in the diaspora returning home for the holidays.
“Detty December just got smarter, easier, and more rewarding,” Access Bank said, adding that the platform reinforces its position as a leading lifestyle enabler in Africa’s entertainment and financial landscape.
