GTCO Fashion Wekkend, path to fulfilling dreams
It was a celebration of creativity, innovations and elegance as fashionistas and fashion entrepreneurs massively stormed the GTCo Fashion weekend held in Lagos. The event sent fashionable shivers down the spine of guests and beautiful models serenaded the runway, parading and displaying different creative styles of elegance, allure and glam. Now in its sixth edition, the GTCo Fashion Weekend has consistently redefined the fashion landscape, bringing together designers, fashion enthusiasts, industry professionals, and trendsetters both locally and internationally.
The GTCo Fashion Weekend has served as an avenue for GTCo to discover, encourage and nurture the dreams of African designers whose talents hitherto seems hidden. Through the GTCo Fashion Weekend, these designers are shot into global limelight and given an avenue to connect and work with the best of designers all over the world. Known for its legendary talents hunting strategies, GTCo has over the years, activated several avenues of empowering creativity and innovations in the Nigerian and African fashion space and the Fashion Weekend is part of this noble cause.
This year’s GTCo Fashion Weekend is sequential, broken down in master class categories viz, The Second Master class with Sergio Hudson tagged “Unveiling the Path to Fulfilling Dreams” was very impactful during the master class, he said the Fashion business is a structure around designer, if you did not have a designer, you will not have fashion magazine, you will not have any style to show, therefore you need to love and have passion for fashion business in order to work things out. He added that fashion business is a structure around designer, if you did not have designer, you will not have fashion magazine, you will not have any style to show, therefore you need to love and have passion for fashion business in other to work things out.
The first master class of the event had Julee Wilson, a fashion enthusiast, fashion lover and writer in attendance as the speaker who schooled the attendee. The GTCo Fashion Weekend, now in its sixth edition, has consistently redefined the fashion landscape, bringing together designers, fashion enthusiasts, industry professionals, and trendsetters both locally and internationally.
The second master class of the event had fashion lovers in attendance as the speaker Sergio Hudson, fashion lovers and fashion designer, unveil the dream behind fashion.
The two days GTCo Fashion weekend will be entertainment and fashion at its peak. Over the years, the event has firmly established its place as an incubator for diverse talent, creativity, and enterprise in fashion retail, bringing together some of Africa’s prominent fashion brands alongside relatively newer labels to interact with universally celebrated fashion icons and engaging style personalities.
In keeping with tradition, this year’s event will feature insightful masterclasses and thrilling runaway shows together with free stalls for over 140 fashion retailers. Colourful façades, lively music, and a delightful ambience are popular elements of GTCo fairs and work together to create a multisensory, thoroughly fulfilling experience for all attendees.
Speaking on the 2023 GTCo Fashion Weekend, the Group Chief Executive Officer of Guaranty Trust Holding Company Plc, Segun Agbaje, said; “Fashion is not just about making items of clothing or style accessories, it is about exploring feelings and channelling creative expressions to create experiences that resonate with various buyers, across different markets. The GTCo Fashion Weekend is constantly evolving to reflect the rapid growth of the global fashion industry in terms of size and sophistication, as we continue to draw on the endless possibilities in fashion retail to create better outcomes for individuals, indigenous businesses, and our communities.
He further said, “The landscape for fashion design is always shifting; so too consumer needs. The 2023 GTCo Fashion Weekend provides a unique opportunity for local fashion retailers to seize on emerging trends and buyers’ preferences to reposition their businesses and thrive amidst the uncertainties and complexities of the future.”
The GTCo Fashion Weekend is one of the main platforms of Guaranty Trust Bank for ‘Promoting Enterprise’ primarily to benefit its growing retail and SME customer base as well as support the indigenous Creative Industry. Guaranty Trust Bank is the flagship subsidiary of Guaranty Trust Holding Company Plc, a leading financial services company providing banking and non-banking services across eleven countries spanning West Africa, East Africa, and the United Kingdom.
The Group operates a diversified, ‘Proudly African’ franchise and is renowned for its innovative approach to customer service and stakeholder engagement, especially through its non-profit, consumer-focused fairs and capacity building initiatives for small businesses, which has endeared the GTCo brand to millions of people across Africa and brand. The fashion weekend showcased various fashion items and fashions icons around the world.
